Konami signs as exclusive football video game partner of Tigres UANL
Kits, Players and all Imagery Associated with the Club are Fully Licensed and Now Available in the Japanese Developer’s eFootball™ Video Game with the Replication of Estadio Universitario to Appear Later this Year
LOS ANGELES and MEXICO CITY – April 20, 2022 – Konami Digital Entertainment, Inc. and Universidad Autónoma de Nuevo León (Tigres UANL) today announced its partnership as Official Video Game Partners. The iconic crest and colors of Los Tigres will be exclusive to eFootball™, the only video game to experience authentic Mexican football.
“We are thrilled to join the KONAMI family and have our image, crest, and uniform in this video game, including our beloved Volcán,” said Mauricio Culebro, President of Tigres. “For the Club, it is of the utmost importance to continue adding international partners that help us take our brand to much higher levels, and the fact that a brand with global significance, such as KONAMI, is partnering with us allows us to continue advancing in the objectives we set in our 2022-2026 strategic plan”.
The partnership between KONAMI and Los Tigres provides the eFootball™ series creators with significant access to the club’s facilities, enabling the development team to recreate all elements true to life.
“We are delighted to welcome Los Tigres to our family of partners and to be part of theirs, “said Yuta Kose, President, Konami Digital Entertainment Inc. ” This partnership represents an exciting opportunity for us to engage with users around the world with one of Mexico’s premiere clubs. With Tigres we are taking it one extra step to include Estadio Universitario in a later update of eFootball™“.
KONAMI is running a special in-game promotion in eFootball™, where members of the current Tigres UANL squad can be signed to the “Dream Team” of any eFootball™ user. Special Tigres UANL card art celebrating the announcement has been made to commemorate the partnership.
About “eFootball™”
“eFootball™” was the rebranding of KONAMI’s popular gaming series “PES”. The change marked a great leap forward as the branding changed alongside the addition of a new football game engine, advancements in gameplay, and the remodelling of the title as ‘free-to-play’ across all compatible devices. “eFootball™” is an ever-evolving platform with the aim of maximising enjoyment and accessibility for football fans around the world.
“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
EDITOR’S NOTES:
Game assets, including imagery and videos, can be found here: https://assets.konami.com
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MEDIA CONTACT:
Tommy Williams
Head of Communications – Americas
About Konami Group
Konami Corporation Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
