First Adidas Launch of an Exclusive Women’s Jersey
The launch of this jersey symbolizes inspiration for new generations, marking a milestone for Adidas as its first exclusive uniform for a women’s team. Additionally, it promotes the importance of equality and equity, values we aim to continue championing as an institution.
Focus: Sports
Start: Apertura 2021 Tournament
For us, the launch of this jersey means continuing to inspire new generations, as it marked a turning point for such a powerful brand as Adidas, being the first uniform exclusively designed by the German brand for a women’s team worldwide. Additionally, it conveys the importance of living in a world of equality and equity, values we believe in and that we want to continue promoting institutionally.
The jersey saw a 90% sell-through within 20 days of its launch, and also had a significant impact on media and commercial fronts. Furthermore, the jersey was featured in the FIFA 21 Volta Football video game, setting a precedent in the world of women’s football.
